WSLH Group – Baird of Holland
Industry
Finance / wealth management
Project Categories
12-month strategic marketing calendar
B2B social media sales writing
Brand strategy and positioning
Case studies strategy
Communications audit
Communications plans
Content strategy
SEO
Website writing and creative direction
Goals & Challenges
A referral from another client initially brought Guy Sawyer, CFP to Suzette Garvey for brand development back in 2015. Since then, Guy regularly reaches out for communications plans, financial copywriting for white papers, updated brand development, and repeat website copywriting. Recently, Guy requested a new website for his expanded Baird team, WSLH Group.
Creative Solutions
Over the years, Guy's unique service strengths and audience needs guided his promotions toward an underserved area that strongly aligns with his genuine, compassionate personality and tenacious expertise. We've integrated this personal differentiation into that of his expanded team WSLH Group. As a unified team of four, they provide collaborative, comprehensive wealth management services that we've carried over into SEO website copywriting and design, all while adhering to the parent brand of Baird and financial regulations.
Credits
Strategy, Creative Direction, Content Writing: Suzette Garvey
"So much of the copy found on websites in my industry seems boilerplate and cliché. Suzette captured what makes my practice and process unique in a fresh and compelling way while adhering to the regulatory and branding constraints my practice faces. Through her discovery process she was able to capture my “voice” and help me communicate what I wanted to say, the way I would say it. To top it off, Suzette was easy to work with and helped me get my project done on time and on budget."
Guy Sawyer, director, senior investment consultant and Certified Financial Planner™ with Baird Wealth Management
