Streamlined author websites for Isabel Estrada, Author

Entertainment / books / author

Brand strategy consulting
Website copywriting services
Website design and development
Copywriting and design for an author one-sheet

Isabel Estrada initially hired Suzette Garvey Creative to develop brand strategy for her debut children's book. Knowing Suzette builds author websites, as well, Isabel continued to reach out for ongoing author marketing services.

Isabel's brand strategy began with a discovery process that better clarified her strengths as an author, especially as they relate to today's children's book market. Brand messaging was developed to reflect her writing style and themes, her Mexican-American heritage, and her former career as a music educator. Additionally, we outlined how she might best connect with her various audience groups (e.g. young readers, parents, teachers, librarians). Since Isabel had two former author websites on various platforms, our team at Suzette Garvey Creative assisted her on closing those out while migrating important assets, improving SEO structure, and improving her ease of access. Most importantly, her new site reflects a playful, yet detailed and polished tone for her award-winning, debut picture book, La Mariachi. Awards for LaMariachi: 2024 International Latino Book Award, Most Inspirational Children's Picture Book - English 2024 Book List Honoree, recognized by Rise, a task force of the ALA An Own Voices Own Stories award-winning book

Brand Strategy, Creative Direction, and Copywriting for Author Websites: Suzette Garvey
Website Design and Development: Emeline Garvey (with support from Korbin Perry, Lead Developer)

"I'm a Latinx kidlit author who recently worked with Suzette Garvey Creative. Suzette demonstrated a high level of professionalism in all areas. Her communication skills were impressive--everything you'd want and more! I feel confident moving forward with my book launch and believe that the brand platform Suzette created for me will serve me well. I highly recommend Suzette to anyone who wants to identify their brand." –– Isabel Estrada, children's book author

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